your dress shirt just got reinvented 2.0-made in italy


luxury performance dress shirts 

made in italy

cotton and high tech fabric made with volcanic sand/ 37.5® TECHNOLOGY


launching on kickstarter

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better performance

Scientifically proven to increase stamina by reducing the amount of energy used to manage core temperature. Extend the wearer/ athlete's peak performance by 26% or 10 minutes.  Increase efficiency so you use less energy to do the same amount of work. 

less moisture

Remove moisture in the sweat vapor stage, before liquid sweat forms. Delay the onset of sweat.

Wicking only moves moisture, 37.5 removes moisture. Proven to keep you dry more effectively than wicking; thus increasing your comfort.


stabilized temperature

When you are hot, 37.5 speeds evaporation and cooling; when you are cold, 37.5 returns the energy to warm the body. A shirt with 37.5 technology has the same effect as an ice vest on cooling the core.

Decrease the rate of core temperature buildup. 

NATURAL

The 37.5® particles are obtained in a natural fashion, are mild on the skin and are hypoallergenic. The Kuul Thread shirt consists of a pure cotton blend and high tech fiber with volcanic sand.

cooling

37.5® will help cool you down when you’re hot so you can tackle a long shift, tense meeting, twenty block walk, summer wedding, and run through the airport all without breaking a sweat. 

durable

The active 37.5® particles are integrated in the yarn with permanent effect so it will last for the lifetime of the garment, including the odor control.  

performance

Enhanced performance thanks to optimum core temperature and humidity. 37.5® helps you maintain a comfortable personal microclimate relative humidity of 37.5%.

cotton and volcanic sand-engineered for performance



Patented 37.5 Technology uses active particles made from volcanic sand that have billions of micropores, massively increasing the surface area of the material. If moisture (sweat) is present, meaning you are hot, the particles use this energy to move moisture out of the clothing system. Active particles also trap odor molecules and then release them when they're washed and dry. And speaking of washing, because the active particles are permanently embedded in  the fiber, they will last the lifetime of the garment. 

what is 37.5® MATERIALTECHNOLOGY?

TRADITION, QUALITY AND INNOVATION SUPPORTING VALUES OF MADE IN ITALY

  • Super comfortable

  • Soft to the skin

  • Fused/ crisp collars

  • Mother of Pearl buttons

  • Wash and dry/ 5X faster

  • Durable/ Packable


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