Today’s savvy consumers look beyond price when purchasing apparel for themselves and their families. They are increasingly looking to invest in high-quality items that will stand the test of time and will function as advertised.
In a competitive industry, it is important for manufacturers, retailers, importers and distributors to proactively evaluate textiles to ensure they are producing the highest quality apparel from the ground up for demanding consumers. Ensuring textile quality and composition from the start results in long-wearing apparel that stands the test of time.
Kuul Thread took this aspect very seriously and performed numerous filed tests to ensure the quality of our performance dress shirt is aligned to ours and our consumers' high standards. From sketch to stitch, our products have been tested in various rigorous trials from running, biking, walking on trails with our performance dress shirt, driving long hours, even skiing with it and testing it for how it responds to hot temperature, stress, extended wearing, washing and drying.
Our product was also tested for comfort and freedom of movement during business trips, presentations and long drives. We've also tested our dress shirts extensively in office environments, under stress before, during and after presentations or public speaking. And of course, we've done a lot of tests in fun activities :) Below are a number of pictures form such tests.
In the end, we are very proud to start production soon and introduce the product to market. Stay tuned for updates.